On November 20, 2023, Zwift announced that it will be offering yearly memberships, making it more affordable to Zwift year-round.
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When Zwift introduced the Zwift Hub smart trainer in October ’22 for only $499, it was clear that the company acknowledged that getting up and going on the platform was challenging for several reasons. It stood in the way of their mission to make more people more active and hurt their bottom line.
The trainer comes complete with a pre-installed cassette, straightforward setup instructions, and the most competitive price point on the market. In September ’23, Zwift moved to exclusively offer their Zwift Hub Classic trainer hardware bundled with a year of Zwift at a lesser price.
Zwift released the Zwift Cog and Click in October ’23. The hardware replaces the entire rear cassette and shifting mechanism, converting your smart trainer setup into a smart bike and significantly streamlining the onboarding process. They also introduced the Zwift Hub One, including the trainer, Cog and Click, and a year of Zwift. The company introduced the Zwift Play controllers earlier this year.
However, the company still hadn’t addressed the seasonality of its transient user base, those that only subscribed for the winter months, or rewarded their loyal year-long ‘indoor specialists’ until now.
Starting today, customers can enjoy a full year of Zwift for the price of 10 months, ensuring a continuous and cost-effective Zwift experience at an exceptional value.
For just $149.99 + tax in the United States, £129.99 in the United Kingdom, and €149.99 in the European Union, Zwifters can access a full 12 months of immersive virtual cycling and training. This new annual membership option makes it convenient for cyclists to harness the benefits of Zwift throughout the entire year.
New members can confidently embrace the offer that comes with a 30-day money-back guarantee. To learn more about this and the other Zwift subscription details, visit zwift.com/memberships.
For those who prefer flexibility, monthly memberships remain available and unchanged in terms of pricing. Zwift’s commitment to accessibility remains strong, with a 14-day free trial for monthly memberships.
It’s important to note that the annual membership will come into effect at the conclusion of the monthly membership period. First-time subscribers have the opportunity to receive a full refund if they cancel within the initial 30 days. Subsequent cancellations allow members to continue enjoying Zwift until the conclusion of the annual membership year.
The introduction of the annual membership option marks a significant step forward for Zwift, aligning it with other virtual cycling platforms like ROUVY. The move also mirrors the approach of numerous subscription services that prioritize customer retention and the stability of their user base. It is a positive change that demonstrates the company’s renewed responsiveness to the desires and requirements of its dedicated user community.
Semi-retired as owner and director of his private Orthopedic Physical Therapy practice after over 20 years, Chris is blessed with the freedom to pursue his passion for virtual cycling and writing. On a continual quest to give back to his bike for all the rewarding experiences and relationships it has provided him, he created a non-profit. Chris is committed to helping others with his bike through its work and the pages of his site.
In the summer of 2022, he rode 3,900 miles from San Francisco to New York to support the charity he founded, TheDIRTDadFund. His “Gain Cave” resides on the North Fork of Long Island, where he lives with his beautiful wife and is proud of his two independent children.
You will read him promoting his passion on the pages of Cycling Weekly, Cycling News, road.cc, Zwift Insider, Endurance.biz, and Bicycling. Chris is co-host of The Virtual Velo Podcast, too!