12 Months of Zwift For the Price of 10 With New Yearly Membership

On November 20, 2023, Zwift announced that it will be offering yearly memberships, making it more affordable to Zwift year-round.

Zwift Monthly and Yearly Membership Options
Photo (Screenshot): Zwift

This article features affiliate links. When you make a purchase through them, you not only support our valued partners, but also play a pivotal role in sustaining The Zommunique as the Central Source For Cycling Esports. Thank you for being a part of our journey!

When Zwift introduced the Zwift Hub smart trainer in October ’22 for only $499, it was clear that the company acknowledged that getting up and going on the platform was challenging for several reasons. It stood in the way of their mission to make more people more active and hurt their bottom line. 

The trainer comes complete with a pre-installed cassette, straightforward setup instructions, and the most competitive price point on the market. In September ’23, Zwift moved to exclusively offer their Zwift Hub Classic trainer hardware bundled with a year of Zwift at a lesser price.

Zwift Hub side view
Zwift Hub Classic
Zwift Cog and Click Bundle
Zwift Cog

Zwift released the Zwift Cog and Click in October ’23. The hardware replaces the entire rear cassette and shifting mechanism, converting your smart trainer setup into a smart bike and significantly streamlining the onboarding process. They also introduced the Zwift Hub One, including the trainer, Cog and Click, and a year of Zwift. The company introduced the Zwift Play controllers earlier this year.

Zwift Play controllers
Zwift Play
Zwift Hub One Promo Image
Zwift Hub One

However, the company still hadn’t addressed the seasonality of its transient user base, those that only subscribed for the winter months, or rewarded their loyal year-long ‘indoor specialists’ until now.

Starting today, customers can enjoy a full year of Zwift for the price of 10 months, ensuring a continuous and cost-effective Zwift experience at an exceptional value.

For just $149.99 + tax in the United States, £129.99 in the United Kingdom, and €149.99 in the European Union, Zwifters can access a full 12 months of immersive virtual cycling and training. This new annual membership option makes it convenient for cyclists to harness the benefits of Zwift throughout the entire year.

New members can confidently embrace the offer that comes with a 30-day money-back guarantee. To learn more about this and the other Zwift subscription details, visit zwift.com/memberships.

For those who prefer flexibility, monthly memberships remain available and unchanged in terms of pricing. Zwift’s commitment to accessibility remains strong, with a 14-day free trial for monthly memberships.

It’s important to note that the annual membership will come into effect at the conclusion of the monthly membership period. First-time subscribers have the opportunity to receive a full refund if they cancel within the initial 30 days. Subsequent cancellations allow members to continue enjoying Zwift until the conclusion of the annual membership year. 

The introduction of the annual membership option marks a significant step forward for Zwift, aligning it with other virtual cycling platforms like ROUVY. The move also mirrors the approach of numerous subscription services that prioritize customer retention and the stability of their user base. It is a positive change that demonstrates the company’s renewed responsiveness to the desires and requirements of its dedicated user community.

Notify of

Inline Feedbacks
View all comments

Do you want to join the VVN team? Tap the logo for details!

Virtual Velo Podcast Ep. 34-WTRLs Martin Carew Talks Zwift Racing League
Check out Episode Thirty four here!

The Zommunique’ Community gets 10% off at LEVELVelo.com with coupon code “TheZomm gives 10% off”   

Click to get your Zwift Hub smart trainer here and support our work.

Broadcast Partner to The Virtual Velo Network!

The DIRT Dad Fund

Contribute to a great cause!

The DIRT Dad Fund

Share the power of The DIRT Effect

Click to get the Zwift Cog & Click!

Jaclyn Long, MFT

Certified Yoga & Mindfulness Teacher

Marriage & Family Therapist in CA

Sports Anxiety Therapy

Purchase your Zwift Play controllers here!

Drink Coffee and Do Good!  

Click the Image and Shop now!

Related Articles

Would love your thoughts, please comment.x