On November 20, 2023, Zwift announced that it will be offering yearly memberships, making it more affordable to Zwift year-round.
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When Zwift introduced the Zwift Hub smart trainer in October ’22 for only $499, it was clear that the company acknowledged that getting up and going on the platform was challenging for several reasons. It stood in the way of their mission to make more people more active and hurt their bottom line.
The trainer comes complete with a pre-installed cassette, straightforward setup instructions, and the most competitive price point on the market. In September ’23, Zwift moved to exclusively offer their Zwift Hub Classic trainer hardware bundled with a year of Zwift at a lesser price.
Zwift released the Zwift Cog and Click in October ’23. The hardware replaces the entire rear cassette and shifting mechanism, converting your smart trainer setup into a smart bike and significantly streamlining the onboarding process. They also introduced the Zwift Hub One, including the trainer, Cog and Click, and a year of Zwift. The company introduced the Zwift Play controllers earlier this year.
However, the company still hadn’t addressed the seasonality of its transient user base, those that only subscribed for the winter months, or rewarded their loyal year-long ‘indoor specialists’ until now.
Starting today, customers can enjoy a full year of Zwift for the price of 10 months, ensuring a continuous and cost-effective Zwift experience at an exceptional value.
For just $149.99 + tax in the United States, £129.99 in the United Kingdom, and €149.99 in the European Union, Zwifters can access a full 12 months of immersive virtual cycling and training. This new annual membership option makes it convenient for cyclists to harness the benefits of Zwift throughout the entire year.
New members can confidently embrace the offer that comes with a 30-day money-back guarantee. To learn more about this and the other Zwift subscription details, visit zwift.com/memberships.
For those who prefer flexibility, monthly memberships remain available and unchanged in terms of pricing. Zwift’s commitment to accessibility remains strong, with a 14-day free trial for monthly memberships.
It’s important to note that the annual membership will come into effect at the conclusion of the monthly membership period. First-time subscribers have the opportunity to receive a full refund if they cancel within the initial 30 days. Subsequent cancellations allow members to continue enjoying Zwift until the conclusion of the annual membership year.
The introduction of the annual membership option marks a significant step forward for Zwift, aligning it with other virtual cycling platforms like ROUVY. The move also mirrors the approach of numerous subscription services that prioritize customer retention and the stability of their user base. It is a positive change that demonstrates the company’s renewed responsiveness to the desires and requirements of its dedicated user community.
Semi-retired after more than 20 years as the owner and director of a private Orthopedic Physical Therapy practice, Chris now enjoys the freedom to dedicate himself to his passions—virtual cycling and writing.
Driven to give back to the sport that has enriched his life with countless experiences and relationships, he founded a non-profit organization, TheDIRTDadFund. In the summer of 2022, he rode 3,900 miles from San Francisco to his “Gain Cave” on Long Island, New York, raising support for his charity.
His passion for cycling shines through in his writing, which has been featured in prominent publications like Cycling Weekly, Cycling News, road.cc, Zwift Insider, Endurance.biz, and Bicycling. In 2024, he was on-site in Abu Dhabi, covering the first live, in-person UCI Cycling Esports World Championship.
His contributions to cycling esports have not gone unnoticed, with his work cited in multiple research papers exploring this evolving discipline. He sits alongside esteemed esports scientists as a member of the Virtual Sports Research Network and contributes to groundbreaking research exploring the new frontier of virtual physical sport. Chris co-hosts The Virtual Velo Podcast, too.
