Wahoo's enhanced Zwift partnership bundles simpler onboarding, a broad range of KICKR options, and automatic integration across the ecoSYSTM.
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In September ’23, when Wahoo and Zwift found an amicable end to pending patent dispute litigation, the companies agreed to “a renewed approach to collaboration.”
Wahoo reduced the price of its KICKR Core to $599, making it comparable to the Zwift Hub. Zwift resumed selling Wahoo products on their website and moved to exclusively offer their Zwift Hub Classic trainer hardware bundled with a year of Zwift at a lesser price.
Zwift released the Zwift Cog and Click in October ’23. The hardware replaces the entire rear cassette and shifting mechanism, converting your smart trainer setup into a smart bike and significantly streamlining the onboarding process. They also introduced the Zwift Hub One, including the trainer, Cog and Click, and a year of Zwift. The company introduced the Zwift Play controllers earlier this year.
Beginning today, consumers will find a few changes, according to Wahoo and Zwift.
- Wahoo is permanently reducing the KICKR CORE from $ 599 USD to $ 449 USD.
- Zwift will no longer offer the Zwift Hub Classic for purchase.
- Wahoo and Zwift bundles will be available across the entire KICKR line.
Wahooligans and Zwifters rejoice! The mutual collaboration between companies took another step forward today with Wahoo’s announcement of new bundled pricing available across its entire KICKR range, with a more straightforward setup process. The company also reduced KICKR Core pricing and added the choice of preinstalled cassette.
KICKR and Zwift membership bundles give you an all-in-one hardware and virtual riding software, ready-to-ride experience right from the box. The new bundled pricing, which includes one year of Zwift, will be available across the entire KICKR range—KICKR SNAP, KICKR ROLLR, KICKR CORE, KICKR, KICKR MOVE, KICKR BIKE SHIFT and KICKR BIKE.
Wahoo has streamlined the onboarding process for customers through the Wahoo app, making it quicker and easier to set up the indoor riding experience. Furthermore, the Wahoo App now automatically shares all rides on Zwift, giving customers access to their complete workout history if they used Zwift, SYSTM, or an ELEMNT GPS computer for outdoor rides.
Wahoo's new bundles will revolutionize the indoor cycling experience. Our goal is to provide customers with unprecedented options, affordability, and an easy, enjoyable onboarding process. Together with Zwift, we are thrilled to be able to offer the broadest range of choice and functionality in the indoor cycling category, helping to build the better athlete in all of us.
Wahoo reduced the price of the KICKR CORE bundle and KICKR SNAP.
The entry-level KICKR CORE bundle will now come with a choice of preinstalled 8/9/10/11/12-speed cassette at UK£549.99/ US$599.99/ CA$ 939.99/ EU€599.99.
The KICKR SNAP will be available at UK£349.99/ US$399.99/ CA$739.99/ EU€399.99. Both offer exceptional value and are available directly through Wahoofitness.com and Zwift.com.
Both will be available in Australia and Japan in the coming months.
The newly announced KICKR Range bundle deals are all sold with one year of Zwift:
KICKR BIKE at UK£3,599.99/ US$4,099.99/ CA$5,439.99 / EU€4,099.99
KICKR BIKE SHIFT at UK£2,799.99/ US$3,099.99/ CA$4,339.99 / EU€3,099.99
KICKR MOVE at UK£1,499.99/ US$1,699.99/ CA$2,289.99 /EU€1,699.99
KICKR at UK£1,199.99/ US$1,399.99/ CA$2,019.99 / EU€1,399.99
KICKR ROLLR at UK£649.99/ US$699.99/ CA$939.99 / EU€699.99
Via Wahoo Retailers globally, the KICKR CORE (without cassette) will be available at UK £449.99, US $499.99, CA$599.99, and EU €499.99.
For customers that want to support their local bike shops, they can get the exact pricing across the KICKR range and Wahoo retailer support, with the option for a discounted year of Zwift when registering their product (US$99.99/ UK£99.99/ EU€99.99).
KICKR Product Range Briefly Explained
- KICKR SNAP gives the control, accuracy, and connectivity of the legendary KICKR indoor bike trainer in an easy-to-use, convenient wheel-on design.
- KICKR ROLLR combines the real ride feel of KICKR with the natural motion of rollers, making it easy to transition from outdoor to indoor cycling.
- KICKR CORE utilizes precision flywheel technology and advanced algorithms to deliver the realistic, accurate, and quiet training experience you expect from Wahoo.
- KICKR continues to stay ahead of the pack as the smart trainer that gives you the most ways to connect, compete, and train indoors with the addition of lightning-fast WiFi.
- With the introduction of fore-aft motion, KICKR MOVE allows your bike to move naturally for a more comfortable and realistic riding experience than ever before.
- KICKR BIKE SHIFT is always ready to ride. Its powerfully efficient and effective design offers an unmatched ride feel.
- KICKR BIKE offers unprecedented innovations, including integrated grade changes, customizable gearing, and simulated shifting, to create the most powerful, personalized, and realistic indoor cycling and training experience.
Semi-retired after more than 20 years as the owner and director of a private Orthopedic Physical Therapy practice, Chris now enjoys the freedom to dedicate himself to his passions—virtual cycling and writing.
Driven to give back to the sport that has enriched his life with countless experiences and relationships, he founded a non-profit organization, TheDIRTDadFund. In the summer of 2022, he rode 3,900 miles from San Francisco to his “Gain Cave” on Long Island, New York, raising support for his charity.
His passion for cycling shines through in his writing, which has been featured in prominent publications like Cycling Weekly, Cycling News, road.cc, Zwift Insider, Endurance.biz, and Bicycling. In 2024, he was on-site in Abu Dhabi, covering the first live, in-person UCI Cycling Esports World Championship.
His contributions to cycling esports have not gone unnoticed, with his work cited in multiple research papers exploring this evolving discipline. He sits alongside esteemed esports scientists as a member of the Virtual Sports Research Network and contributes to groundbreaking research exploring the new frontier of virtual physical sport. Chris co-hosts The Virtual Velo Podcast, too.
