The Zommunique logo June '23


Will Virtual Platform MyWhoosh’s Millions Sway Racer Loyalty and Forge a Path to Professional Cycling Esports?

The MyWhoosh Championship Series beginning on April 28, 2023, boasts the biggest prize purse in cycling esports history and moves toward securing a living wage for the sport's elite.

$1,000,000 MyWhoosh Championship Series on

At their core, competitive cyclists have simple needs. Provide them with a fun, safe, and stable racing environment on a level playing field with consistent competition, and, for the most part, they’re pretty satisfied. For the burgeoning subset of racers who’ve found a virtual niche to scratch their competitive itch, it’s no different. 

The up-and-coming newcomer to the virtual cycling game, MyWhoosh, prioritizes promoting and legitimizing high-level esports racing. MyWhoosh claims to check all the boxes on the racer’s wish list with ground-breaking innovation and development of the industry’s most robust validation, verification, and categorization model and a realistic race experience.

The platform’s ever-evolving verification data analysis model is the two-year project of MyWhoosh’s director of data analytics, Holden Comeau. The early esports adopter who won the 2019 USA Cycling Esports National Championship admits the model continually improves.

Add one additional spicey ingredient not found in any other platform’s recipe—One million dollars! 

MyWhoosh, the free-to-use virtual cycling platform, will host the 2023 MyWhoosh Championship with the largest prize pot in cycling esports’ short history on the offering. Registration for the seven-stage Championship, spread across eight days beginning on April 28, 2023, opened on March 27, 2023.

“Yeah, I plan on participating!" answered Team USA and NeXT Esports pb Enshored racer J Bruhn, formerly Zwift #1 ranked and multi-time UCI Cycling Esports World Championship contender. "The why, I’ll be honest, the money is what got my attention, but I think more importantly, this is huge for the credibility of our sport! It is raising the bar for other virtual cycling platforms, setting an example, and catching the eye of sponsors. If we want virtual cycling to become a true professional sport, we must bring in sponsors to pay the bills. So, yeah, the money caught my eye, but I plan to try to compete because I think it is great for the sport, not because I plan to win.”

MyWhoosh Australia map for Championship Series
An addition to the Australia map for MyWhoosh Championship racers!

Read the full report published in to learn more about…

  • Why MyWhoosh announced the big money series only a few days before the UCI Cycling Esports World Championship on Zwift?


  • The new features and courses MyWhoosh is rolling out for the event and complete details of the series.


  • How UAE Team Emirates offered a successful racer on the platform a pro road contract.


  • MyWhoosh’s response to banned rider Eddy Hoole’s participation in a qualifying race with a heavy purse. 


  • What top-level esports cyclists say when asked, “Does the money make a difference?”


  • and…Why money doesn’t buy happiness for many elite cyclists. Plus…
Columbia World map for MyWhoosh Championship series.

Read the full report published in to learn more about…

How despite the perceived correctable shortcomings, the positive potential for esports is game-changing. A summarization of the winnings of the top earners rivals some riders in the pro peloton. The cash infusion could go a long way toward raising awareness and supporting athlete and esports development if allocated appropriately and in the best interest of the sport and its athletes. 

If the MyWhoosh Championship is only the beginning, as they contend, the platform will tip the scales in favor of the racers and the viability of esports. A professional racing league that pays racers a living wage and allows them to focus on esports? There are a million reasons to say “YES!”

However, if the platform doesn’t harness the power of the almighty dollar to build a respected, trusted, nurturing, and enjoyable venue, then, in that case, it incentivizes cheating, justifies overlooking the negative aspects of the platform and rider safety, and prevents the creation of a cohesive racing community that makes other platforms successful.

$1,000,000 MyWhoosh Championship series cycling esports is at a crossroads.
Is cycling esports at a crossroads?
Notify of

Inline Feedbacks
View all comments

The Zommuniqué

Virtual Velo Podcast logo final
Check out Episode Thirty here!

The Zommunique’ Community gets 10% off at with coupon code “TheZomm gives 10% off”   

The DIRT Dad Fund

Contribute to a great cause!

The DIRT Dad Fund

Share the power of The DIRT Effect

Jaclyn Long, MFT

Certified Yoga & Mindfulness Teacher

Marriage & Family Therapist in CA

Sports Anxiety Therapy

Drink Coffee and Do Good!  

What could be better than that?

Click the Image and Shop now!

Related Articles

Would love your thoughts, please comment.x