When I asked Zwift if they were going to represent adaptive and disabled athletes with true-to-life equipment and avatar integration, the short answer was “Yes.”
The ZOM: Will adaptive athletes be represented with true-to-life equipment and avatar integration on Zwift?
Chris Snook: “Yes, part of the research was focused on equipment to ensure that it is as true to life as possible—in a Zwifty way, of course.”
Adaptive and disabled athlete accessibility, inclusion, and representation on Zwift have been a prolonged topic of interest and debate. Zwift’s head of PR and DEIB Inclusion Council member, Chris Snook, acknowledges when he says, “We understand that from the outside this is frustrating. It is definitely a priority with plenty of internal support from staff across the business. The aim is to deliver an equitable solution for all athletes living with a disability.”
With the firmest response to date, Zwift is finally on notice. Will adaptive and disabled athletes finally receive the representation and inclusion they deserve? Please start the clock—now! It’s been long enough!
Semi-retired as owner and director of his private Orthopedic Physical Therapy practice after over 20 years, Chris is blessed with the freedom to pursue his passion for virtual cycling and writing. On a continual quest to give back to his bike for all the rewarding experiences and relationships it has provided him, he created a non-profit. Chris is committed to helping others with his bike through its work and the pages of his site.
In the summer of 2022, he rode 3,900 miles from San Francisco to New York to support the charity he founded, TheDIRTDadFund. His “Gain Cave” resides on the North Fork of Long Island, where he lives with his beautiful wife and is proud of his two independent children.
You will read him promoting his passion on the pages of Cycling Weekly, Cycling News, road.cc, Zwift Insider, Endurance.biz, and Bicycling. Chris is co-host of The Virtual Velo Podcast, too!